@ISAFmedia, the official Twitter account of NATO forces in Afghanistan was, until very recently, mocked as an example of an organization using Twitter very poorly. @ISAFmedia’s tweets were wooden summaries of press releases and the account manager didn’t interact with other Afghanistan war tweeters. All of that changed in the fall of 2011. Here’s a snapshot of what @ISAFmedia is tweeting now.

“	Alarms sounding on ISAF HQ compound are scheduled, routine training exercise.
	ISAFmedia September 28, 2011

“	I wondered so - RT @ISAFmedia: Alarms sounding on ISAF HQ compound are scheduled, routine training exercise.
	combatjournal September 28, 2011

“	On explosion reports: Word is that booms were ceremonial cannon fire by Afghan officials. Reinstated noontime tradition.
	ISAFmedia September 28, 2011

“	ISAF helicopter shot down in Paktia province’s Wazi Zadran district at 09:00 am today. All onboard killed, wreckage still lying in area
	ABalkhi September 29, 2011

“	Acc to Taliban tweep @ABalkhi, a NATO helicopter was shot down earlier 2day in Afghanistan’s Paktia province.No reaction from @ISAFmedia yet
	YanniKouts September 29, 2011

“	@yannikouts He’s lying, as usual. There was a hard landing. No shootdown. All aboard are alive and safe.
	ISAFmedia September 29, 2011

“	ISAF press conference on recent UN report on violence in Afghanistan beginning now.
	ISAFmedia September 29, 2011

“	Jun-Aug 2011: Enemy attacks 17% lower than in 2010.
	ISAFmedia September 29, 2011

“	@ISAFmedia Lower in the number of occasions? Or gravity? What is the reference?
	jfkorn September 29, 2011

“	@jfkorn Will try to post link to fleshed-out stats as soon as they become available.
	ISAFmedia September 29, 2011

“	@ISAFmedia I understand :). Keep up the flow of information, appreciate it. Looking forward to the whole data package.
	jfkorn September 29, 2011

“	@jfkorn Will do. Many, many PowerPt. slides right now. Impossible to synthesize them into 140 chars.
	ISAFmedia September 29, 2011

“	Diverging narratives in #Afghanistan. UN: violence up 39%. @ISAFmedia RapidResponse: “inconsistent with the data we have collected”
	nickschifrin September 28, 2011

“	@ISAFmedia Where do ISAF, UN stats differ? Enemy-initiated attacks? Attacks in general?
	Starbuck_WOI September 29, 2011

“	@starbuck_woi Differences come down to categorization. For instance, UN counts “potential or attempted” attacks.
	ISAFmedia September 29, 2011

“	11 children among dead. Noticed @abalkhi didn’t tweet this one. http://ow.ly/6GQWH
	ISAFmedia September 28, 2011